The other thing that's happening today is an audit of our processes. We're hoping to secure an ISO 9001 accreditation (the ISO is the "International Organisation for Standardisation").
The audit will be looking at our harvesting and the logistics control. As you know, we make the claim that we pick and freeze our peas in under two-and-a-half hours as this is absolutely vital for our quality. This is an audit of the processes we have in place to control that fast freezing and to ensure that the claims that we make and indeed the quality we produce because of it that depends on it are exactly as they should be.
Within Birds Eye we're unique in having that kind of quality outside endorsement, for that element of what is a vital component of producing quality product, so I'll let you know how that goes and we'll keep in touch:-)