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Day 15 - Got to Italy OK

Ficarolo

10.30 on Tuesday Morning.

I’ve come to meet my old friend Mateo the Agricultural Manager in our company in Italy. Mateo and I go back a long way, we must have known each other for 30 years. He’s a very good customer and buys a lots peas from us.

Peas are very popular in Italy surprisingly, although they usually use them quite differently. They tend to use them as ingredients in recipes, very often fried in olive oil, with ham, onions and garlic or in risotto. They sell around 30,000 tons into the market so it’s pretty similar to the UK numbers.

The purpose of coming to Italy was one, to meet with Mateo and sort out the details of this year’s contracts and two, because we’re looking at a new product, edible Soya.

We’ve done a small test market which is looking good so we’re extending the trial. You have to find the right area, the right climate, for Soya. That’s why we’re here in Italy. With the current varieties it’s not possible to grow Soya in the UK.

It’s a very exciting product that has all sorts of health benefits and is nutritionally very good. So as the day goes on I’ll take some more pictures and show you what we’re up to.

Signing off for now.

Comments

Hi!

Wonderful blog ... I was informed of your work by Dug Falby so I decided to check it out.

Italians do indeed love their peas. I'm a Canadian of Italian descent so I can attest to that.

Fantastic work ... I look forward to reading more about it.

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Who is Colin?

Colin Wright is the Agricultural Manager at Birds Eye. He and his team are based in Hull and manage the annual Birds Eye pea harvest. While his employer has asked him to keep this diary, the contents of this blog are his own as are his opinions. These may not represent the views of Birds Eye or its parent company, Unilever.

Colin is being protected from spam by the nice folk at TMW. If you want to email Colin, his address is innovation@tmw.co.uk

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