I just wanted to set the scene for this pea harvest diary.
This is the 60th pea harvest that Birdseye has had in the uk--it started back in 1946, but we may touch on that later.
Most of the writing here is going to be from myself and my colleague James Young who is Agricultural Manager in Hull. There will also be infrequent posts by Dug and Raz who are contracted by the the company I work for to help me set up the blog and make sure the technology works.
My perspective comes from being in charge of the whole operation as Head of Agriculture. We also have another operation in Lowestoft and we'll mention Suffolk items when they crop up.
What I hope you'll see from reading this diary is the level of commitment, dedication, hard work and planning that goes into bringing home the peas (the UK's favourite vegetable).
You'll see that quality drives what I do, all the time, and we'll talk about quality issues later on.
We'll see as we go through it how dynamic the harvest is, how many different things can impact the management decisions that you make and how people, throughout the supply chain, from farmers to processing plant operators play such an important part and how they have to link up, hang together and understand what goes on.
This diary will probably last for Six weeks, and during these Six weeks we aim to produce the total volume of the right quality to last us through to our next harvest in 2007.
We'll do our best to make it interesting for you and look forward to your comments.
Signing off on Friday, Colin.