Birds Eye pea harvest blog

Collaborative media creation and consulting: Conceive and create the Pea Harvest blog. Russell Davies comments on the Birds Eye pea blog:

I'll admit I clicked on the link with trepidation, corporate blogs are not always the best, but this is lovely. I think a lot of the charm is it's not trying to be more than it should, it's a blog about the pea harvest and pea tasting and it's just that, it's not pasted over with agency copywriting or big brand gags, it's just a look behind the scenes, using regular blogger tools, movable type, flickr, youtube, odeo. It'll never reach an audience of billions but it's not supposed to. Really nice work.

The primary objective for the project was to allow Birds Eye to show that even though it may be a large corporation, it is built on strong human qualities. Colin's voice is now a trusted source of information and Birds Eye has taken the first step in a programme to build on dialogue, accessibility and transparency. Colin is currently taking a break, but will start posting about his sustainability programme soon.