not those corporate anthems again

Will this one not die? Once upon a time a man called Chris Raettig was slogging it out at a small consultancy called pumpernickle when he came across the first corp anthem (kpmg I think it was) - anyway, you all know the story by heart but James just sent me an email with this link: http://www.zdnet.co.uk/specials/2002/it-anthems/ will they not let it lie? Ok, so now it's called "it anthems" (no, not TPT, IBM) instead of corporate... I jussdunno ;-)